I had never heard of Le Labo until I stayed at The Edition, my favorite hotel in New York. The scent of the lobby was intoxicating and I was pleased to find that all the toiletries provided by the hotel had the same scent as the lobby. A little internet stalking will direct you to their extremely chic website, complete with a poetic manifesto (which name drops Hafiz, Thoreau, and Wabi-Sabi in a couple of lines...just in case the use of the word "craftsmen" wasn't a huge hipster tip-off). Then of course there is also this:
(To fill out the Proust Questionnaire, follow this link, fill it out, and you'll recieve a personalized recommendation within 2 days...will update when I receive mine)
I’ll admit their whole spiel about the “intentional” art of the perfume-making process, in which “thoughtful hands” pick flowers and passionately pour wax, was a little much for me. And how can a company expect to get away with describing their scents with nebulous descriptors like “irreverent”, “soulful”, and “intimately familiar”? I might cry intentional bougie bullshit if their perfumes hadn’t completely cast a spell on me. Apparently, these Le Labo hipster witch doctors hand-blend their bottles (made to order) at their Elizabeth Street location and have expert knowledge on every ingredient and detail of the fragrance process.
If you’re not sold on the concept, try out their discovery set, which includes 5 mini bottles and a handwritten note by the person who blended the fragrances. The 5 fragrances included in my set were Thé Noir 29 (my favorite and the Edition’s signature scent), Rose 31, Bergamote 22, Santal 33, and Vetiver 46. To purchase your own, visit the Le Labo website.